In a world where competition is fierce and audiences are inundated with choices, how do creative entrepreneurs cut through the noise? The Brand Curve is a transformative framework that shows founders how to use a bold, distinct point-of-view to attract not just customers but superfans—those deeply connected to your brand and eager to advocate for it.
This webinar challenges the misconception that a brand is just a name, logo, or aesthetic. It redefines a brand as the gut feeling people have about your business—a central force that informs every decision you make, from hiring to marketing. A strong brand isn’t an afterthought; it’s the foundation of your success.
The session concludes with a practical exercise, helping attendees craft their own brand POV through a clear belief statement for their business.